One of the most important steps in order to expand overseas is to “understand the market”. Actus offers quantitative and qualitative research on the target market from various angles.

Service Details

For the manufacturers considering entering the American market, there are various aspects to the research; size of the market, current analysis of the industry, research of the potential retail stores and competitors. We also base our research on the detailed surveys of the consumers in your target market.

Main Research Content

  • Market size of the industry / Growth potential
  • Current analysis of the industry
  • Research of the potential retail stores your products may be sold
  • Research of the competitors and their products
  • Pricing and its structures
  • Consumer survey and focus groups
  • Tradeshow research
  • Legislation, licensing, tariffs

FAQ

Is market research mandatory before entering the U.S. market?
How do you conduct market research?